Our 7-Step Strategic Plan

Meet with the client’s team to understand goals and deliverables, and how they will be measured. Often in our discussions, we find that by asking questions we reframe the situation and issues, and new goals and deliverables emerge. It is also key to agree in advance as to what success looks like and what the KPIs will be.

• We study the client’s current research, relevant data, programs, activities, communications, and marketing materials.
• We study our clients’ competitors and ascertain what we can learn from them.
• We run informal interviews with the client’s key members.
• We conduct our own secondary research, etc.

In Phase Three, we come together as a team to review, synthesize, and process the information and data we have gathered in the first two phases. We ‘read the tea leaves’ and dig deep into what we have learned. We then share these findings with our client. This step is the driver for our strategic marketing plan.

The research and insights drive the strategy and can cover new products or services, how to improve products, new potential client categories, how to improve marketing spend, how to better position the company, and so on.

Depending on the mandate and our findings, our strategic recommendations and subsequent action plans will address:

• Campaign Planning
• Social and Digital Media
• Creative Direction and Design
• Content Creation (Design & Multi-Platform Production – including video)
• Experiential, Activations, Sponsorship and Events
• Shopper Marketing
• Partnerships
• PR and Influencer Marketing
• Direct Mail
• Branded Content

We pride ourselves on being solution agnostic, and we go beyond media buys by considering all the options above and more.

• We assemble the best team of Avengers.
• In this phase, we focus on the execution of the strategies. This is done with an eye to optimize mid-stream, where possible.

All marketing plans must be measured against benchmarks to ensure that goals and objectives are being met. A final report of our analysis is given post-execution to the client, which includes KPI evaluation and recommendations.