Outsmart. Don’t outspend.
The Lightning Group is your outsourced STRATEGY and/or Chief MARKETING OfficerThe Lightning Group is your source for part-time, executive-level marketing strategy and full circle marketing services, led by a top-ranking Canadian CMO. We’ll help you blaze ahead of the competition and seize opportunities. The Lightning Group is all about increasing top-line revenue. You can’t cost cut your way to prosperity, but you can achieve prosperity to generating new revenue.
Reach out to The Lightning Group if you need a game changer to get to the next level of revenue.
If you see an opportunity and you don’t know how to capitalize on it. If you need the perfect pitch to sell your products or services. If you want to sell your business or find an investor. If you launch a new business and you need a go-to-market strategy, The Lightning Group can help.
Are there new products and services that you should be offering, either on your own or through new partnerships?
Are there potential new customers you can go after? You can do this either with your current products and services or with modified products and services, or by creating new services or partnering with others to create a new offering.
Are you articulating them clearly in your marketing materials, on your website and your pitches??
Often all you need is a fresh set of eyes…
- To create new products or services
- To repackage your current products differently to appeal to more and different customers
- To have a customer’s perspective
- To identify new segments of customers that you haven’t thought of
- To identify new ways to market
How we’ll do it
Establish goals and KPIs
Brain up
Brain up (Research)
Strategy
Create the action plan
Execute (Yes, we’ll actually stick around to execute the plan)
Measure and refine
How we can help?
Perfecting your sales or investor pitch
Getting to the next level of revenue
Targeting new customers with current products or creating new products
Developing new marketing tools
“Putting a fresh coat of paint” on existing products
Helping start-ups get started
Reach out to the Lightning Group if you need a game-changer to get to the next level of revenue.
You see an opportunity but you don’t know how to capitalize on it. You need the perfect pitch to sell your product or services. You want to sell your business or find an investor. You’ve launched a new business and need to find an investor. The Lightening Group can help.